Website Analytics Setup for Small Businesses

GA4 is Google's latest analytics platform. It tracks website visitors, traffic sources, user behavior, and conversions. Unlike the old Universal Analytics, GA4 uses event-based tracking and works better with privacy regulations.

Microsoft Clarity is a free heatmap and session recording tool. It shows exactly where visitors click, how far they scroll, and records actual user sessions so you can see how people use your site. It's completely free and privacy-compliant.

Google Search Console shows how your site performs in Google search. You can see which keywords bring traffic, your average ranking positions, click-through rates, and any indexing issues Google finds with your site.

No. GA4 and Microsoft Clarity setup are included with every website plan at no extra cost. Google Search Console setup is included with SEO packages. All three tools are free from Google and Microsoft - you just need someone to set them up correctly.

You get full access to all your analytics accounts. I create the properties and add you as an editor - you'll get an email notification with access. You can log in anytime to see your data.